Industry Pro Newsletter: Do 'Influencers' Bring in An Audience?
As theatre marketers continue to try and find new ways to market their shows - and in a very crowded Broadway season new ways to break through the noise - there is a strong trend to chase the next shiny thing. One of those elements of marketing that is newer to the marketplace is the use of influencers.
Everything We Know So Far About the 77th Annual Tony Awards
Broadway's biggest night will be back in 2024! The Tony Awards, Broadway's most beloved tradition, returns this June, honoring theater professionals for distinguished achievement in the 2023/2024 Broadway season. What can you expect this time around? We've got the scoop!